http://viget.mpowerplayer.com/index.php en garrett@mplayit.com Copyright 2010 2010-01-22T02:59:23+00:00 http://viget.mpowerplayer.com/about/press/want_new_apps_for_your_android_or_iphone_here_are_the_best_directories/ http://viget.mpowerplayer.com/about/press/want_new_apps_for_your_android_or_iphone_here_are_the_best_directories/#When:01:59:23Z App discovery is a problem on smartphones. The way I find apps is from friends’ recommendations. Sometimes I’ll peruse the list of top downloads or search for something that sounds useful. But sometimes I don’t know what I want, or could never dream of my phone having a function that an app allows. 2010-01-22T01:59:23+00:00 http://viget.mpowerplayer.com/about/press/namco_arcade_now_on_facebook/ http://viget.mpowerplayer.com/about/press/namco_arcade_now_on_facebook/#When:18:02:52Z Mplayit-powered store allows users to purchase a mobile game and send it direct to their phone Namco Bandai Networks Europe has launched a Facebook storefront that enables users to try and buy its mobile games. Namco Arcade also allows users to write mini-reviews and share their thoughts across Facebook, Twitter, Digg and email. (via Mobile Entertainment) 2010-01-19T18:02:52+00:00 http://viget.mpowerplayer.com/about/press/mplayit_expands_social_mobile_app_store_internationally/ http://viget.mpowerplayer.com/about/press/mplayit_expands_social_mobile_app_store_internationally/#When:12:43:12Z Team That Is Transforming The Mobile App Discovery Experience Announces New International Operator Partnerships -Canada’s Rogers, Australia’s Telstra newest carrier partners -Telefonica O2 UK service launched late 2009 -Web discovery growing trend in battle for smartphone customer -Android launch at Christmas means Mplayit now offers truly cross-platform solution SAN FRANCISCO, Jan. 18 — Mplayit, the company best known for its groundbreaking new social mobile app stores on the Facebook platform, today announced plans to bring its technology to major new international carrier partners. Mplayit has been available for Telefonica O2 customers in the United Kingdom since November 2009 and today the company announced new partnerships in Canada with #1 carrier Rogers and with Australian market-leader Telstra. Mplayit has been helping major U.S. carriers like Sprint and AT&T and publishers, including EA, offer playable discovery for mobile games and apps since late 2008. The new deals point to a broader trend in the carrier market. Traditionally, mobile operators have failed to properly exploit the power of the Web in merchandising their application catalogs to customers. The rapid growth in the social Web in the past two years has left many even further behind. Now, with the growth in smartphone penetration and increased competition from device manufacturers themselves, mobile operators are recognizing the need to improve mobile application discovery and provide their customers with the best experience possible. Mplayit is increasingly partnering with operators to help them achieve these goals. “Carriers throughout the world are facing unprecedented competitive pressure in terms of both app downloads and customer mindshare,” said Michael Powers, founder and CEO of Mplayit. “We offer them a simple and cost effective way to plug into users’ social graphs, massively improve their service proposition and help drive additional app downloads like never before.” Mplayit offers search and try-before-you-buy playable previews of popular mobile applications on leading mobile platforms and accessible from a standard Web or mobile browser. Users can rate, comment, and recommend individual apps to their social network including Facebook and Twitter. In addition, Mplayit’s unique ‘Apptivity’ feed gives users a view of the most played and recommended apps in real time, adding a useful and entertaining element to regular lists or rankings. In December 2009, Mplayit launched full support for Android, on top of it’s existing iPhone, mobile Java and BlackBerry services. With the launch of scores of new Android devices in 2010, it’s an aspect of the service that is proving particularly appealing to carriers. It all adds up to a truly cross-platform solution for all the best-selling smartphone devices, which offers mobile carriers the only one-stop mobile apps megastore for merchandising content. “Integrating Mplayit’s ‘playable discovery’ experience with a mobile user’s social network is a powerful combination that drives valuable discovery and viral marketing opportunities in the face of skyrocketing numbers of mobile applications,” continued Mplayit’s Powers. “And because we support multiple platforms - mobile Java, Blackberry, iPhone and Android - we’re best placed to help carriers monetise their whole user base.” About Mplayit Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic VenturesvFor more information, visit mplayit.com or email . You can also follow Mplayit on Twitter: @Mplayit. 2010-01-18T12:43:12+00:00 http://viget.mpowerplayer.com/about/press/mplayit_analysis_shows_iphone_losing_its_edge_in_apps/ http://viget.mpowerplayer.com/about/press/mplayit_analysis_shows_iphone_losing_its_edge_in_apps/#When:12:00:52Z Android, BlackBerry Catching Up on Quality if not Quantity; Good Coverage on Both in Most Popular App Categories. San Francisco – January 13, 2010 – The iPhone’s massive lead in the total number of apps may no longer be translating into a similar advantage in the marketplace, according to a new analysis by Facebook mobile app store Mplayit.  Apple’s iPhone famously has many more apps than even its closest competitor (the iPhone has over 100,000 available, compared to about 20,000 Android apps and around 4,500 on Blackberry App World). Mplayit looked at the most popular application categories across platforms and compiled the top apps in each category for iPhone, Android and BlackBerry. Their analysis found a great deal of similarity in the most popular apps in the most active categories, demonstrating that despite the big differences in the number of apps available by device, for the majority of consumers, there is less and less to choose between them. Mplayit’s app store on the Facebook platform is the first to offer mobile consumers a single destination for discovering apps for iPhone, Android, BlackBerry and Java phones.  “‘How many apps?’ is the wrong question,” said Michael Powers, CEO and founder of Mplayit.  “People just want to get the job done. It doesn’t matter if there are 50 different to-do list apps on iPhone, because Android or BlackBerry just need a couple of good ones to make consumers happy.” Cross-platform apps did particularly well. Evernote registered among the top three of the most popular apps in the Lists and Notes category on iPhone, Android and Blackberry. Similarly, Pandora Radio is among the top three music apps on all three smartphone platforms. The analysis also showed that Barcode readers have recently shot to the top of the most sought after apps on all the three leading smartphone platforms. Currently, all of these platforms offer barcode solutions, though from different vendors. Some platform-specific favorites held their own, however. In the Lists and Notes category, Evernote shared its top three spot with different lesser-known competitors on each platform: Things and AwesomeNote on iPhone, ThinkingSpace and QuickList on Android, and TaskManager and SlickTasks on BlackBerry. “To a customer, the app catalog is a key component of the smartphone experience. Mplayit’s cross-platform store on Facebook® is currently the only place they can directly compare  what  is available,” said Powers. “And we crowd-source our recommendations to expose popular apps that you don’t find necessarily find in Top 20 charts.” So consumers thinking about switching to a new smartphone can take heart. Each smartphone catalog had good coverage in the categories that mattered most to Mplayit’s consumer audience on Facebook.   “If you’re switching to a new phone, you don’t want to give up functionality,” Powers continued.  “It’s not really necessary to match Apple app-for-app to offer a compelling mobile experience. Android and other platforms only need to offer the best and the brightest, as well as the same utility and features.” About Mplayit Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic Ventures. For more information, visit mplayit.com or email . You can also follow Mplayit on Twitter: @Mplayit. Media Contact: Scott Sutherland SutherlandGold Group 415-934-9600 x301 (push 9 for cell) 2010-01-13T12:00:52+00:00 http://viget.mpowerplayer.com/about/press/mplayit_shows_which_holiday_apps_got_social_on_all_major_mobile_platforms/ http://viget.mpowerplayer.com/about/press/mplayit_shows_which_holiday_apps_got_social_on_all_major_mobile_platforms/#When:19:21:36Z Games Dominate iPhone, Utilities tops on BlackBerry and Barcode Apps get Buzz on Android SAN FRANCISCO, Dec. 29—It’s no surprise that this is the busiest week of the year for mobile app downloads. But the apps mobile users are discussing most and sharing on Facebook® this holiday weekend showed real seasonal appeal, according to Mplayit, the first mobile app store on Facebook® that features apps from all three major smartphone marketplaces. iPhone owners were apparently passing along to friends apps that help manage stress during the holidays or entertain themselves or children. As might be expected, BlackBerry users were more focused on sharing apps for work or travel. And Android users were out shopping, as three barcode reading apps landed in a list of the 10 most shared apps for the platform. But a number of lesser known and more unique applications were driving surprising chatter and sharing in the social networking world. On the iPhone, Sony Music’s Holiday Yule Log found some seasonal sharing appeal. On BlackBerry, the Bible was among the most discussed and shared apps over this holiday weekend showing that the traditional Christmas message was certainly not lost on those users. Meanwhile on the Android platform, amidst barcode-scanning and price comparison apps, the innovative Google Goggles app showed how a camera phone can help with shopping and everything else in life. On the mass market feature phones powered by Java, it was games, games and more games. Interestingly, Tiger Woods’ recent troubles had a positive impact on the mobile game that bears his name. It was the second most shared and discussed mobile Java app over the holiday period. Top 10 Shared Apps for iPhone Finger PhysicsiFarm by Play MeshPuzzle Paint 3DSony Music Holiday Yule LogTap Tap TattooMotoX MayhemMusic Aurora ProSkies of GloryCatanNASA App for iPhone Top 10 Shared Apps for Android ReaderScopeGoogle Sky MapPower ManagerBarcode BeastiesGoogle GogglesAmazedBarcode ScannerAloqaOI UpdatePinball Top 10 Shared Apps for BlackBerry Call Blocker ProThe Hockey NewsFirefighter’s CalculatorVlingoTIME MobileTrivial PursuitSudoku LiteAces Traffic Pack-LiteOne-Touch Photo DialerBible Top 10 Shared Apps for Mobile Java Cafe SolitaireTiger Woods 2009Sonic Jump 2Deal or No DealThe Sims 3SkateGuitar HeroHarry Potter and the Half-Blood PrinceBejeweledCooking Mama The shared list above is based on an analysis during the period between December 24-28 2009 on Mplayit’s iPhone Arcade, Android Arcade, BlackBerry Arcade, and Mobile Arcade on Facebook. About Mplayit Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic Ventures. For more information, visit mplayit.com or email . You can also follow Mplayit on Twitter: @Mplayit. 2009-12-29T19:21:36+00:00 http://viget.mpowerplayer.com/about/press/mplayit_launches_android_app_store_on_facebook_in_advance_of_years_biggest_/ http://viget.mpowerplayer.com/about/press/mplayit_launches_android_app_store_on_facebook_in_advance_of_years_biggest_/#When:19:05:44Z Great Android Apps now easier to find with Mplayit’s Cross-Platform App Store on the Facebook® Platform SAN FRANCISCO, Dec. 22—Ahead of the single biggest mobile app download week of the year, Mplayit (http://mplayit.com) announced that it now provides the entire catalog of over 15,000 Android applications on its cross-platform app store on the Facebook platform. Mplayit is now the world’s largest app store with cross-platform support for Android, iPhone, BlackBerry, and Java-powered mobile devices, making it a one-stop shop for mobile content. According to Michael Powers, founder and CEO of Mplayit, the launch of the new Facebook service couldn’t be more timely. “App discovery on Android is frankly a mess,” said Powers. “From our success with our iPhone Arcade on Facebook, we know how to socially engage users. We let them tap into their friends and networks to try and share apps, and we’re bringing that know-how to the Android app marketplace.” Mplayit lets consumers easily discover mobile applications by tapping their trusted network of friends for recommendations, ratings, and reviews. AdMob reports that 56% of consumers find apps by word-of-mouth and online buzz. Mplayit automates this process by leveraging the power of the Facebook® platform to fuel social discovery and viral growth of mobile apps. Mplayit launched its Facebook mobile app store in October offering playable discovery for apps on the iPhone and Java-powered phones. The BlackBerry catalog was added earlier this month. Mplayit is already the leading destination on Facebook for mobile app discovery, and its growing audience of trend-setting mobile enthusiasts fuels the social recommendation engine at the heart of the platform. The company is rapidly establishing itself as the social hub of a developer community that is finding it increasingly hard to get their apps noticed above the noise of tens of thousands of competitors. Mplayit provides comprehensive tracking and real-time analytics used by developers to optimize their marketing for increased sales and social engagement. “Android is on the brink of prime time. It will be the single biggest audience for mobile apps in the very near future, and Mplayit will play a major role in helping those users find great apps,” said Powers. “Compelling new devices like the Motorola Droid, Google’s Nexus One and the truly mass-market devices that will shortly follow make Android the place to be. We believe that, with our new service, Android is at last getting the distribution ecosystem it deserves.” With its unique emphasis on trial and social sharing of apps, Mplayit has a good view of what’s hot and what’s not in the world of mobile apps; heading into the holidays all eyes are on what the hot apps will be. Android, BlackBerry and iPhone developers should contact for more information. About Mplayit Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email . You can also follow Mplayit on Twitter: @Mplayit. 2009-12-22T19:05:44+00:00 http://viget.mpowerplayer.com/about/press/now_blackberry_gets_its_own_social_app_store/ http://viget.mpowerplayer.com/about/press/now_blackberry_gets_its_own_social_app_store/#When:17:37:02Z BlackBerry Apps Join iPhone and Java on Mplayit’s Cross-Platform App Store on Facebook® Platform SAN FRANCISCO, Dec. 10—Mplayit, the new mobile app store on Facebook that is transforming the mobile app discovery experience, today announced that the full catalog of over 3,500 BlackBerry applications is now available to its growing audience of consumers and fans on the Facebook platform. Mplayit is now the first cross-platform social app store where consumers can find, try, buy, and share apps for iPhone, BlackBerry, and Java-powered mobile devices. “BlackBerry outsells the iPhone month after month, but most BlackBerry users still have a hard time finding great apps,” said Michael Powers, Founder and CEO of Mplayit. “We help them tap into their social network to discover apps they’ll love and recommend to their friends.” Now with support for BlackBerry and iPhone, the two best-selling smartphone platforms, Mplayit’s audience can share the popular applications that are available on both devices. Mplayit offers BlackBerry users quick search and try-before-you-buy playable previews, all from the web or mobile browser. Users can rate, comment, and recommend individual apps to their social network. Because Mplayit’s catalog is hosted on the Facebook platform, users can easily browse the recommendations and reviews from those that matter most: friends and family that share their interests. In addition, Mplayit’s unique ‘Apptivity’ feed gives users a view of the most played and recommended apps in real time adding a useful and entertaining element to regular lists or rankings. Mplayit expects to add support for more smartphone platforms in coming months, offering mobile consumers the only one-stop mobile apps megastore for purchasing content for any mobile device. Mplayit already provides its application discovery platform and analytics to major game publishers like EA Mobile and I-play, as well as major mobile operators like Sprint, Telefonica O2 and more. Mplayit’s technology is also benefitting the burgeoning mobile developer community now looking beyond the Apple platform by providing a suite of analytics tools to help them better understand their audience, optimize their marketing, and stand out in the crowd. Mplayit’s cross-platform approach gives them a single place to focus their social marketing efforts. “With the iPhone content market becoming ever more crowded and complex, developers are recognising the potential of other smartphone platforms,” said Powers. “We’re knocking down the cross-platform barriers that hold back apps with great viral potential.” BlackBerry, iPhone, and Java developers interested in featuring their applications are encouraged to contact Mplayit at for further details. About Mplayit Mplayit is the leading global provider for online playable discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email . You can also follow Mplayit on Twitter: @Mplayit. Facebook® is a registered trademark of Facebook Inc. 2009-12-10T17:37:02+00:00 http://viget.mpowerplayer.com/about/press/motally_extends_trackappalooza_contest_and_welcomes_mplayit_as_co-sponsor/ http://viget.mpowerplayer.com/about/press/motally_extends_trackappalooza_contest_and_welcomes_mplayit_as_co-sponsor/#When:00:08:32Z SAN FRANCISCO, Dec. 7—Leading mobile analytics provider, Motally, announced today that Mplayit will be co-sponsoring their Trackappalooza contest to find the hottest applications for iPhone, BlackBerry, and Android phones through Motally’s patent-pending tracking tools. In addition, the deadline to enter Trackappalooza has been extended until December 31, 2009. Mplayit, which offers the first mobile app store on Facebook and also provides carrier partners with platform technologies for online discovery and social merchandising of mobile games and applications, will offer participating developers a chance to win up to $1000 in ad placement credit on the Mplayit Mobile Arcade in addition to Motally’s prizes. The contest features 17 categories of prizes and includes over $15,000 in cash and a free pass to GSMA’s Mobile World Congress in February. Prizes include a random drawing from all entrants, $5,000 in prizes for each of the iPhone, Blackberry, and Android platforms, and over $6,000 in credit for placement with Mplayit. Applications will win for having the Most New Users, the Highest Average Session Time, the Highest Average Session per User, Users in the Highest Number of Countries, and the Highest Total Actions Tracked. A single application can win in multiple categories. Additionally, a Grand Prize winner will be selected by a panel of mobile industry luminaries, including representatives of Blue Run Ventures, Norwest Venture Partners, Granite Ventures, and other industry experts. This winner will receive a free pass to GSMA’s Mobile World Congress, including a hotel stay, and promotion of the winning application. “We’re excited to partner with Mplayit to help the developer community gain exposure for their applications,” says Arte Merritt, founder and CEO of Motally. The contest is open to mobile application developers around the world. To enter, developers must sign-up for a Motally account and integrate the Motally API into their live applications by December 31, 2009. Tracking metrics from January 1, 2010 to January 31, 2010 will determine the winning apps. Contest details, terms and conditions, and registration can be found at http://www.motally.com/contest. About Motally Motally is a mobile-analytics provider dedicated to helping mobile application developers and content publishers understand their users, maximize ROI, and optimize product offerings in one common interface. The company is headquartered in San Francisco, CA and is backed by BlueRun Ventures and Ron Conway, a leading angel investor. The team includes mobile industry veterans from Yahoo Mobile and Oracle. Visit us at www.motally.com and follow us on Twitter at @motally. About Mplayit Mplayit built the world’s first mobile app store on Facebook. The company is also the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is funded by New Atlantic Ventures. Visit us at www.mplayit.com and follow us on Twitter at @mplayit. 2009-12-08T00:08:32+00:00 http://viget.mpowerplayer.com/about/press/mplayit_launches_newest_app_store_on_facebook/ http://viget.mpowerplayer.com/about/press/mplayit_launches_newest_app_store_on_facebook/#When:00:01:24Z Mplayit Launches Facebook Page that Links Playable Discovery for iPhone and Mobile Apps Directly to Mobile User’s Social Network and Introduces ‘Apptivity’ As True Ranking Measure SAN FRANCISCO, Nov. 19—Mplayit (www.mplayit.com), the new online destination that seeks to transform the mobile content discovery experience, today unveiled its revolutionary “playable” app store on Facebook. The social networking features will help to build mobile app discovery among consumers in a way that can potentially challenge the App Store. Mplayit introduces “playable discovery” in its new Facebook app store for the iPhone today and said it would add Android and Blackberry in the coming months. Rather than hunting and pecking for reviews and top lists, the Facebook page shows real “apptivity” that is going on in app stores so users can see what apps are receiving the most downloads, reviews, plays, etc. In coming weeks, mobile users will also be able to see the “apptivity” within their social network, so they can clearly see what apps their friends and family are most interested in. Integrating the “playable discovery” experience with a mobile user’s social network is a powerful combination that can alter discovery and interaction in the face of skyrocketing numbers of mobile applications. “Mplayit is not yet another iPhone app designed to simply reshuffle an already existing app store,” said Michael Powers, Founder and CEO of Mplayit. “Instead Mplayit brings playable discovery to the Web browser on your desktop and mobile device. The result is a much deeper and more enjoyable trial and share experience than can be accomplished on the mobile device alone.” The solution goes beyond just rankings and lists to offer a richer discovery experience by providing thousands of videos and simulations, so that users can see just exactly how apps or games will perform on their iPhone. This same playable discovery experience is deeply integrated into the social networking experience. Users can link to simulations and videos of their favorite games directly on their social networking pages. And mobile users can easily share with Facebook Friends or Twitter Followers, their own rankings, ratings reviews and favorites. “The mobile content experience has become an ever increasing part of our social interactions but until now that experience hasn’t really been integrated into the social graph,” Powers said. The company already helps major carriers and publishers offer playable discovery for feature phone games and apps and has hosted more than 15 million game plays since opening that portion of its site earlier this year. Mplayit expects to add playable discovery for Android, BlackBerry and other leading, smartphone platforms in the coming months, eventually offering mobile consumers the only one-stop mobile apps megastore for purchasing content for any mobile device. 2009-11-20T00:01:24+00:00 http://viget.mpowerplayer.com/about/press/mplayit_teams_up_with_player_x_to_launch_new_game_discovery_service_on_o2_u/ http://viget.mpowerplayer.com/about/press/mplayit_teams_up_with_player_x_to_launch_new_game_discovery_service_on_o2_u/#When:12:00:40Z Mplayit’s Mobile Social Discovery Service Allows Customers to Find, Try, Buy and Recommend Mobile Games on Leading UK Operator’s Web Portal Washington DC, London, October 8th, 2009 — Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with Player X to power online games distribution on http://www.o2.co.uk. Player X launched its 100% Mobile service on o2 in September 2008, focusing on try-before-you-buy and flexible customer billing. Under the terms of the new agreement, Mplayit will provide customers visiting the o2 100% Mobile portal via the web with the opportunity to try out mobile games for free in a web interface that mimics the look and feel of a mobile phone. This deal marks Mplayit’s first deployment on a major European operator and follows successful partnerships with US carriers Sprint and AT&T, and Israel’s Cellcom. Mplayit’s services are also fully integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing users to add their favorite games to their profile pages to share with their friends. Users can also recommend games to others, and receive updates on what games their friends are enjoying. “The web is a highly effective way of bringing in new customers, but it is still massively underutilised by mobile operators “said Michael Powers, CEO Mplayit. “We’re delighted to partner with Player X and we’re looking forward to working with them to offer o2 customers the best mobile games service in the UK market.” “Try before-you-buy has been a key part of our 100% Mobile offering since the beginning. The ability to try out content risk-free is highly valued by customers.” said Tony Pearce, CEO Player X. “Mplayit’s web-based services bring both playable online demos and powerful new social dimension to the o2 service.” About Mplayit Mplayit is the leading global provider for online discovery and social merchandising of mobile games and applications. The company’s proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mplayit is based in Ashburn, Va., and is backed by New Atlantic Ventures. For more information, visit www.mplayit.com or email . You can also follow Mplayit on Twitter: @Mplayit. For European press requests, please contact: Andrew Durkin MUSTARD PR E: Tel: + 44 (0) 1628 502601 www.mustardpr.com About Player X Player X, part of the Zed Group is a mobile media company that specializes in games, video and applications. It has two operating divisions: Player X Distribution delivers content aggregation and value added services to network operators and content providers, and Studio X is its content arm that publishes mobile TV channels as well as games.

For information visit: www.playerx.com.

 About Zed Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 55 countries, including Europe’s largest markets, USA, India and China and holds agreements with 130 wireless operators all over the world.

For more information visit: www.zed.com   For more information please contact Monty Munford on +91 915 837 1945 or 2009-10-08T12:00:40+00:00